메타버스 기획 프레임워크

초록

The metaverse industry faces difficulties in launching marketable products and achieving industrial growth due to the complexity of applied technologies and the lack of user-centered business approaches. This study confirms the necessity of integrated planning to enhance the usability and effectiveness of the metaverse and proposes a corresponding planning framework. Literature reviews suggest that metaverse research can be classified into six domains - concept, implementation methods and technologies, platforms, content, user experience, and law - emphasizing the importance of developing a systematic planning process that incorporates these elements. Furthermore, a case study of planning frameworks analyzed key components and synthesized them into a practice-based, integrative seven-step planning framework focused on user experience, iterative improvement, and practical project operation: project understanding, research and analysis, definition, concept development, design, implementation, and testing. This framework is expected to minimize development risks, improve work efficiency, and contribute to developing metaverse services that achieve higher user satisfaction.

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