제조기업의 디지털 리더십이 혁신행동에 미치는 영향: 디지털 전환의 매개효과와 데이터 리터러시의 조절된 매개효과

초록

This study aimed to empirically examine the mediating effect of digital transformation and the moderating effect of employees' data literacy in the relationship between executives' digital leadership and employees' innovative behavior in manufacturing firms. To this end, a survey was conducted with 322 employees working in domestic manufacturing firms, and the hypotheses were tested using PROCESS Macro Model 8. The results showed that digital leadership had a significant positive effect on both digital transformation and employees' innovative behavior, and digital transformation significantly mediated the relationship between digital leadership and innovative behavior. In addition, data literacy significantly moderated the effects of digital leadership on digital transformation and innovative behavior, thereby strengthening the influence of leadership. In conclusion, the magnitude of the indirect effect of digital leadership on innovative behavior through digital transformation varied depending on the level of employees' data literacy, confirming a moderated mediation effect. These findings provide practical implications for establishing digital transformation strategies and human resource management practices in manufacturing firms.

키워드