구조방정식 모형을 이용한 한의원 재방문 의사에 미치는 영향 분석

초록

Structural equation modeling, a multivariate analysis method, is a technique that analyzes, evaluates, and identifies the structural relationships between variables in an overall position model. This study uses extracted data on the satisfaction of oriental medicine patients and their intention to reuse oriental medicine. This study also examines the relationship between oriental medicine facilities, doctors, administration, assistants, and accessibility. In addition, in actual analysis, a repeatedly measured concept is intended to identify reliability and validity of the results. Reliability can be indicated by a rule that shows continuous results. Validity determines whether the measuring tool has measured the concept clearly. Both reliability and validity are then used to conduct a structural model analysis using a structural equation. The results of this research indicate that the better an oriental doctor's ability is demonstrated in the research hypothesis test, the higher the patient's satisfaction with oriental medicine. It follows that the higher the satisfaction with oriental medicine, the higher a patient’s intention to reuse oriental medicine. Thus, a patient’s overall satisfaction with oriental medicine has a great influence on their intention to reuse oriental medicine.

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